For a fee, Reputation Defender pads the Web with friendly-sounding content like flattering blog entries, personal sites and other positive pages, and then pushes those sites to the top of the Google

"Michael Fertik, calls "Google insulation." For a fee, Reputation Defender pads the Web with friendly-sounding content like flattering blog entries, personal sites and other positive pages, and then pushes those sites to the top of the Google (nasdaq: GOOG - news - people ) results for clients like Scheff, thereby hiding the online insults of her enemies."
http://www.forbes.com/2007/05/24/google-search-reputation-cx-tech_ag_0525google.html


Posted Here By Crystal L. Cox
Search Engine Reputation Manager
Crystal@CrystalCox.com